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Subject: Blogging Your Way to the Top
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Today's Issue: Blogging Your Way to the Top
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Blogging
Your Way to the Top
By Scott Van Achte (c) 2009
- Grab the SiteProNews RSS Feed
It is no real secret that a well written topical blog can
significantly help out your website - so why aren't you doing it?
The most common reasons I hear for not starting a blog involve a lack
of time to write posts, and limited ideas to write about, but taking
that extra time to get some useful content out there can do wonders
for your search rankings among other things.
An established blog that is updated regularly gets spidered by Google
often, and increases the chances of new search rankings considerably.
I have seen multiple situations where regularly updated blogs wind up
ranking #1 in Google for relevant phrases literally within a couple
hours of posting. It usually takes a well established website and blog
to make this happen, but there is big potential if you do things the
right way.
While blogs work best if updated multiple times per week, even those
with a new post every week or two have advantages. Blogs don't have to
be a major undertaking, spending only an hour or so a week on posting
can have you seeing results in no time.
There are many advantages to adding a blog to your website. Here are a few.
Increased Rankings
By boosting your topical content, you increase the value and relevance
of your site. The more new stuff you add, the more of an authority you
make your site, and this helps to improve your overall search
rankings. It can also help you obtain rankings for "long tailed search
phrases".
Long tailed search phrases are those that are less commonly searched,
and usually exceed 3 or 4 words in length - they are also very
targeted to your product or service. Blogs are great for getting
rankings on long tailed search phrases. If you see a long tailed
search phrase you want to rank for, use the phrase as the post title
(if it makes sense to do so) and write a good, content rich post about
it and your ranking potential for this phrase will rise.
By writing blog posts with your target phrases in mind, you can often
help improve your overall rankings by increasing the relevance of the
site to that search phrase. Consider also linking to other relevant
pages within your site from the post.
Increased Traffic
Blogs are great for increasing traffic. Aside from the added traffic
you may see from search ranking improvements, if your blog is
interesting and topical, you will get some repeat visitors to your
site as readers check back for new posts. If people really like your
blog, they will spread the word, resulting in even more visitors. Just
think, have you ever emailed or instant messaged a friend with a link
to an article you have read? Don't you want your link to be the one
passed around?
Credibility
By blogging regularly about your industry you will help to establish
yourself as an expert. Many of your potential customers will see your
blog and notice that you know what you're talking about and be more
likely to utilize your services. By sharing your knowledge it can help
to instill trust onto your visitors which can actually result in
increased conversions. There are a lot of faceless, anonymous websites
out there - an active blog can help people relate to you and trust
you.
Links
A good, well written blog can result in free one way links to your
site. Sometimes it is as simple as a fan adding your link to their
blog roll, and other times it may be RSS working its magic. Try to
squeeze in a link or two into your posts and direct them to other
internal pages on your website. If anyone then republishes or
syndicates your posts on their sites, you will also end up with a
relevant back link. (If you would like some other ideas on link
building be sure to check out Ways to Increase Link Density & Building
Links with Directory Submissions )
A blog is not a magic bullet used to skyrocket your inbound link
counts, but it can certainly help.
What Platform To Use
I am a firm believer in the power of WordPress and the seemingly
unlimited plug-ins available to help you. That said, just about any
blog platform will work. It is probably best to stick with the main
stream providers as they tend to have more options available and
better support forums in case you get stuck with customization issues.
In the end however, any search friendly blog platform will ultimately
do the trick.
Blog Post Ideas
If after reading this you are sitting there thinking, "What should I
write about?" here are some ideas to help you get going:
• New product launches
• Press releases
• Industry relevant news
• How to's related to your product or service
• Answers to reader comments
• Posts revolving around relevant long tailed phrases
• In depth product descriptions or tutorials
• Company history or interesting stories
• Reviews of related products, services or online tools
Blogs are relevant for pretty much all industries, and they don't have
to take a lot of your time. A little creativity can help you come up
with ideas for posts, just try to think outside the proverbial box.
If you've been putting off the blogging idea for some time, consider
getting started now. There is much to gain and very little to lose.
About The Author
Scott Van Achte is the Senior SEO at StepForth Web Marketing Inc.;
based in Victoria, BC, Canada and founded in 1997. You can read more
of Scott's articles and those of the veteran StepForth team at
news.stepforth.com or contact us at www.stepforth.com
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